OBSERAX®
JADWALKAN DEMOREQUEST ACCESS
PRIVATE-BETA PRODUCT PREVIEW

OBSERAX — private-beta social intelligence for teams

Social intelligence for teams who want to know the room.

PRODUCT IN DEVELOPMENT

OBSERAX HELPS TEAMS DISCUSS WHAT IS CHANGING AND DECIDE WHICH CONVERSATIONS DESERVE ATTENTION.

EXPLORE THE PLATFORM ↓
NEXT SIGNALReputation pulseEXAMPLE PRODUCT VIEW
SOURCE SCOPE
01SOURCE 0102SOURCE 0203SOURCE 0304SOURCE 0405SOURCE 0506SOURCE 06
TO BE CONFIRMED WITH EACH TEAM
01 / YOUR BRAND, IN CONTEXT

ONE PLACE TO
SEE WHAT CHANGED.

Most monitoring tools hand you a number. Obserax gives your team the conversation around it: who is driving it, where it started, and what needs attention next.

Explore the platform
PRODUCT PREVIEW / EXAMPLE DATASEE WHAT CHANGED, NOT JUST THE COUNT
EXAMPLE WORKSPACEAcme Indonesia
LAST 30 DAYS ⌄
MENTIONS12,482+18.6%
POSITIVE72%9,043 posts
REACH2.4M+12.1%
MENTION VOLUMEWhat changed this month
Example sources
JUL 16AUG 01TODAY
SOURCE MIX100%
Source A37%
Source B26%
Source C18%
SPIKE DETECTED“delivery delay” mentions are up 3.2×.Last 4 hours  ·  186 new posts
TODAY'S BRIEFING3 changes worth your team's attention.Open morning brief

Share of voice is up 6.4% against your closest competitor.

COMPETITOR WATCH

Positive sentiment is strongest in the sample creator conversation.

AUDIENCE SIGNAL

Delivery delay is rising faster than your normal baseline.

ISSUE RADAR
02 / CONVERSATION MAP

SEE THE SIGNAL
TAKE SHAPE.

Use the preview to discuss where your team needs context. Data coverage is confirmed during private beta onboarding.

COVERAGE TO BE CONFIRMED EXAMPLE SIGNALSPRODUCT PREVIEW / EXAMPLE DATA
SIGNAL FIELDEXAMPLE VIEW
WEBGL SIGNAL FIELD
SELECTED / JAKARTA, ID12.4K / +18.6%DRAG TO EXPLORE
03 / BUILT TO READ THE ROOMPRODUCT CAPABILITIES

THE DETAILS
THAT CHANGE THE DECISION.

Every view is designed to move from raw public conversation to a clear next move.

PRODUCT PREVIEW SURFACEEXAMPLE DATA
TRACKED TOPICS+ ADD
Acme Indonesia8,429
Acme delivery1,104
Competitor X6,221
EXAMPLE SOURCESEXAMPLE PERIOD
01 / MENTION TRACKING

Track every mention.

Follow your brand, campaign, people, and competitors across the places that matter.

Explore capability
PRODUCT PREVIEW SURFACEEXAMPLE DATA
72%POSITIVE
Positive 72%Neutral 21%Negative 7%
02 / SENTIMENT

Understand the context.

See the mix of sentiment, topics, sources, and people behind a spike in volume.

Explore capability
PRODUCT PREVIEW SURFACEEXAMPLE DATA
!
Volume spikeMentions +147% today
OPEN
↗
Creator post gaining reach342K estimated views
WATCH
✓
Sentiment stabilisingBack to weekly baseline
DONE
03 / ALERTS

Catch spikes early.

Set a threshold once, then get the right context when attention starts moving unusually fast.

Explore capability
PRODUCT PREVIEW SURFACEEXAMPLE DATA
SHARE OF VOICETHIS MONTH
Acme YOU38.4%
Northstar29.2%
Focal18.0%
04 / BENCHMARKING

Know your position.

Put your conversation next to the category so every move has a useful point of reference.

Explore capability
04 / FROM POST TO PATTERN CONTEXT LAYER / EXAMPLE

READ THE ROOM.
BEFORE IT SHIFTS.

Move from a single post to the themes, channels, and voices that explain why attention is moving.

12.4KMENTIONS TRACKED
+147%BIGGEST SPIKE
See the workflow
TOPIC CLUSTERSSOURCESLOCATIONS
SAMPLE SIGNALEXAMPLE DATA
RANKED THEMESLAST 30 DAYS
  • 01
    delivery delayShipping / fulfillment
    1,248
  • 02
    unboxingCreator / product
    864
  • 03
    customer serviceSupport / response
    492
  • 04
    new dropCampaign / launch
    314
EXAMPLE MENTION STREAM FIXTURE SNAPSHOT
@acme_supportSOURCE A / EXAMPLE

“Still waiting for my delivery update.”

NEUTRAL
@nadia.createsSOURCE B / EXAMPLE

“The unboxing is beautiful, but shipping took longer.”

POSITIVE
Forum / r/indonesiaWEB / 8M

“Has anyone received a response from the team?”

WATCH
CLUSTER SIZE = MENTION VOLUMEUPDATED 2 MIN AGO
05 / A CLEARER NEXT MOVESET UP ONCE. STAY IN THE LOOP.

FROM MONITORING
TO MOMENTUM.

A short system your brand, social, PR, and CX teams can actually keep up with.

  1. 01
    TRACK“Acme Indonesia”+ brand, product, competitor, issue

    Tell Obserax what matters.

    Set the words, people, and competitors your team wants to understand.

  2. 02
    FILTER
    Example sourcesExample marketExample period
    Make the view useful for the decision.

    Let the signal take shape.

    See the changes in volume, sentiment, topics, and source before they blur together.

  3. 03
    DIGEST READY3 shifts need a decision today.Open briefing ↗

    Share the next move.

    Bring the useful context to the people who can act on it right away.

06 / ONE VIEW, MANY TEAMS

BUILT FOR THE
PEOPLE WHO RESPOND.

One monitoring layer that adapts to the question each team needs answered.

AGENCIES

Make the reporting more useful than the recap.

Give clients the context behind a campaign's visible impact.

Explore for agencies ↗
07 / KEEP LEARNING FROM THE ROOMLAUNCH RESOURCES

MAKE EVERY
SIGNAL MORE USEFUL.

Clear, practical material for teams turning public conversation into a better next decision.

01 / INSIGHTS

Signal notes.

Short editorial reads on the questions teams bring to a changing conversation.

Read more
02 / GUIDES

Field guides.

Practical prompts for deciding what to monitor and how to discuss a change.

Read more
03 / HELP

Get set up.

Talk to the team about the early product and a workflow that fits your needs.

Read more
04 / UPDATES

What is new.

Follow product improvements as Obserax develops with early teams.

Read more
08 / PRIVATE BETA ACCESSDEMO-FIRST

START WITH A
CLEAR CONVERSATION.

Tell us what your team needs to understand. We will confirm the appropriate private-beta scope together.

EARLY ACCESS

Private beta

For early teams that want to discuss the product scope and an appropriate monitoring workflow.

PRIVATE BETATAILORED TO YOUR WORKFLOW
  • Demo-first access
  • Scope confirmed with your team
  • Private-beta onboarding
REQUEST ACCESS

PRIVATE-BETA ACCESS / COMMERCIAL TERMS ARE RELEASED ONLY AFTER APPROVAL.

09 / ABOUT OBSERAX

YOUR BRAND IS
ALREADY BEING
DISCUSSED.

Tell us what your team needs to understand, and we will discuss the private-beta fit.