Monitor / collect the signal
Define a focused project and keep relevant conversation in view.
Move from a mention stream to the people, topics, and sources behind a meaningful change.
Each capability answers a different part of the question your team is trying to resolve.
Define a focused project and keep relevant conversation in view.
Read themes, sentiment, sources, and audience signals together.
Use a consistent view to understand movement beside its references.
Turn a useful finding into a briefing, alert, or report.
The values shown here are example data for local CMS testing.
An emerging theme has moved across the selected period.
Discuss a use caseOpen the relevant sources and mentions when the context needs a closer read.
Read the methodThe clearest product conversation starts with one decision your team needs to make.